STRAVA | Challenge Details

PRODUCT DESIGN * UI/UX DESIGN

Challenges on Strava provide motivation for individuals by creating communities working towards fitness goals. Some see them as competition, trying to beat others for a spot on the leaderboard, others see it as personal motivation, a virtual accountability partner to push you to achieve something. It’s also an opportunity for brands to connect with athletes, by sponsoring their own challenges.

In redesigning this space both for mobile and web, we knew we needed to create a space that allowed athletes to easily find and connect with challenges that mattered to them while also celebrating the brands that were sponsoring. Hierarchy of information was very important when thinking about the design of these pages as was ease of use. Throughout the entire process, we consistently asked ourselves, are we getting our athletes to what they want in a simple and quick way?