STRAVA | Local legend

PRODUCT DESIGN * UI/UX DESIGN • USER RESEARCH 

Strava Segments are portions of road or trail created by members where athletes can compare times, both with other athletes on the platform and with themselves over time. At the time where we were working on better defining our paywall, we had an opportunity to build upon the segment experience, something that hadn’t been revisited since their creation. 

Through an in depth research and brainstorm process, we landed on a feature that expanded the way segments could be used by our athletes. In their previous form, segments were strictly a way for athletes to compare their performance, and with the addition of the Local Legend feature, an achievement awarded to the athlete who completes a given segment the most over a rolling 90-day period regardless of pace or speed, we’ve now allowed the experience based athlete to participate in segments, making a more inclusive space and expanding the number of users who find benefits within the walls of Strava.