STRAVA | GROUP CHALLENGES

PRODUCT DESIGN * UI/UX DESIGN • USER RESEARCH 

Strava aims to create motivation and encouragement through community. Through foundational research where we were aiming to further understand what community means to our athletes, we gathered that athletes find more motivation and joy in their athletic experience when competing against or cooperating with friends and those they know.

This led us to Group Challenges, a product where athletes define the rules and parameters of a challenge and choose who joins them. I led the design work, assisting with research, and bringing cross collaborative teams together to brainstorm early iterations. From there, we created a product with safety and integrity at the core, giving our athletes the control they had been asking for when it came to building their communities and motivating each other through competition.