ORANGINA REBRAND

BRANDING • PACKAGING • HAND-dRAWN ELEMENTS

The Orangina brand has two main points— the shaking motion they teach you use to mix the drink and the fresh and natural ingredients that make it up. I was looking to incorporate both these concepts into a new look for the brand. I created organic, hand-drawn shapes and lettering to represent the drink's playfulness and simple ingredients. The packaging was designed with a sustainable mindset using recyclable, corrugated cardboard and reusable hemp rope.