PANDORA Premium access

PRODUCT DESIGN * UI/UX DESIGN

Premium Access is a value exchange product where a user exchanges time watching an advertisement to listen to what they want on demand in Pandora Premium. I was the lead design on this product and saw it from the beginning all the way through to launch. The beauty of the product is that it is a win - win for both the listener and the advertiser, allowing a user to pay with their time and attention and proving enforced viewing of an advertisers content improves brand awareness.

To learn more, check out the Pandora blog post.