MORRO BAY NATIONAL ESTUARY PROGRAM (MBNEP) CAMPAIGN

ART DIRECTION • PRINT DESIGN

MBNEP is a nonprofit that works to restore and protect the Morro Bay Estuary. Our goal was to create a campaign that encouraged the local community to lend a hand in keeping the estuary and bay clean in three easy ways — conserve water, pick up trash, and clean up after their pet. By keeping the campaign light-hearted and elementary we were able to reach a wide age range of members in the community.

As Art Director for this project, I led initial conceptual design, directed the photoshoot, and oversaw the designs of all marketing materials including posters, signage, stickers, and postcards.

Photography: Cody Howell